Content

• Content aggregation, particularly for B2B sites
• Creating newsletters and digests
• Tracking specific sectors and subjects
• Creating micro-sites targeted at specific communities or groups
• Editing, uploading and tagging stories
• Resizing and uploading pictures

Our key differentiator is our ability to weave our services around the unique editorial requirements of each publication. Our team has the expertise to quickly understand the information needs of a well-defined audience. This is supplemented by technology skills that include tagging and search optimization.

Data

Newspapers and magazines, we believe, have a unique and huge opportunity today to create rich databases that will make lives easier for their local audiences and interest groups. If data is used effectively, media sites could become integral to the lives of their readers and so attract more visitors more frequently, resulting in higher revenues.

Calendars of events and listings of services are particularly attractive areas of opportunity. For our client publications, our online teams edit user submissions and press releases relating to events and listings, complete them where information is missing and verify them for accuracy. The copy is also style checked, corrected and packaged before being uploaded to the Web site. The final write-ups are entered in a Web-based CMS and extracted for the print edition of the newspaper. Mindworks’ teams also do proactive research to generate data. Mindworks has the processes and the training systems to equip editorial and online staff with the local knowledge necessary to prioritize different items in listings and calendars. The teams also create archives of text and pictures.

Community

Newspapers and magazines can leverage user-generated content profitably if they put the right professional resources into amateur content.

Most publication Web sites feature discussion groups and forums where users can comment or start discussions of their own. These are typically published on the Web sites immediately with no filtering. This can sometimes lead to poor quality of discussions, turning off many potential contributors. Our online editors scan through each user comment for any violations of publishing guidelines. Offensive or otherwise unacceptable posts are deleted.

In time, discussions become more meaningful and substantive. Editors track repeat offenders, who are then denied permission to post on the Web sites altogether. Interesting posts are selected and highlighted to encourage participation and to make the comments section more attractive.

In some cases, editors also pose questions to start discussions. Typically, these relate to a news or feature story on the site.

Mindworks’ editors, with their local and domain knowledge, contribute to creating a platform for meaningful discussion, feedback and information.