Using our Content AI platform, we provide bespoke content curation, creation,content automation and lead generation solutions
AI-powered news curation, content production and data products to drive higher revenue through lead generation and cost efficiency through productivity gains
Content marketing solutions including curation, content generation, and powering content hubs – for competitive intelligence, thought leadership and lead generation
We deploy dedicated teams for our clients comprising three sets of experts: Subject Matter Experts, Creative Writers and Designers, and Data Analysts and ML engineers
Not only is content marketing a pain to make it work, but often you are not sure whether it is delivering enough results. We are a content marketing company, and yes, we can corroborate your story. In our experience too, a lot of companies are still not sure what is working for them, and what…
Account-Based Marketing (ABM) is arguably the most effective response that marketing organizations can deploy today. A synopsis of the evolution of marketing trends in the last 15 years will show us why.Back in the early 2000s, we all started with e-mail marketing. Then, by the late Back in the early 2000s, we all started with…
The biggest in business consulting, technology and IT companies have been targeting the healthcare industry as a key growth vertical in recent times. The healthcare consultancy business is estimated to be $6.3bn, while the IT industry pegs the business value of this vertical at $3.5 trillion. What are the key conversations that solution providers are…
In a study we carried out by analyzing over 650+ thought leadership documents from the top IT companies globally, including IBM, Accenture, Infosys and others, we found content gaps at a key stage of the buying lifecycle. Our analysis was limited to content around IT solutions for the retail industry customers. Given the broad sample…
BFSI is among the top 3 verticals for technology and IT firms. Recent changes within the financial services industry have thrown new opportunities for IT firms. Newer and tougher regulatory norms have led to significant process re-organization across all sub-segments – be it retail banking, insurance or corporate banking. And then, there is the ongoing…
All big IT companies have professed digital solutions as their primary growth engine. What are these digital solutions? How does one company’s approach differ from another? Are there some common patterns in their focus areas? We studied digital solutions of the top IT companies including IBM, Accenture, TCS, Cognizant, HCL and Wipro to find the…