CARTOQ: DIGITAL CONTENT LEADERSHIP

CHALLENGES

How to build traffic, operating in a highly competitive market, where you are a very late entrant?

At scale, how to then ensure that revenue is higher than cost?

How to attract valuable, car owning and car buying audiences to your site in a very cost-efficient manner?

Key Details

  • Producing 10-15 content items daily
  • 80% organic traffic from Google, Facebook
  • Programmatic advertising on DFP, AdX
  • Automated tracking trending content on social media

What we did

  • Real-time audience acquisition optimization
  • Intra-day content planning based real-time content trends
  • Semi-automation of deals content for daily updates
  • Real-time inventory and ad exchange pricing optimization

Key Outcomes

  • 50mn unique users (yearly)
  • 15-20mn unique users on Facebook (monthly)
  • 40% higher programmatic ad yields than industry average
  • 30% bounce rate
  • 70% lower cost per visit than competitors

GOVERNMENT CLIENT: REAL-TIME, MULTI-MARKET CURATION AND CREATION

CHALLENGES

How to manage big variations in intra-day and inter-day volume spikes?

Key Details

  • 365 days operation
  • Response times ranges from 3 hours to 24 hours
  • Monthly content creation of 300,000 words to 450,000 words
  • Inter-day spikes of almost 200% during big news events
  • Daily news curation from 100+ sources
  • Daily content creation across 4 South Asia markets
  • 4+ years of partnership

What we did

  • Semi-automated news tracking
  • Automated news alerts for important news
  • Expert news editors, with deep experience in news management

Key Outcomes

  • Re-won contract for another 5 years in 2017
  • Revenue value grown by over 200% since inception
  • Productivity increase of over 50% in 3 years
  • Zero downtimes in the last 4 years

FORTUNE 100 TECHNOLOGY COMPANY: GLOBAL CONTENT DELIVERY, 12X7X365

CHALLENGES

How to manage daily, weekly and fortnightly workflows concurrently?

How to improve cost efficiencies as the number of products increased?

Project Synopsis

  • Built workflow management, roster management tools to manage multiple workflows
  • Created extensive guidelines for content selection to reduce judgment; increased resource productivity
  • Semi-automated page layout to reduce task times significantly

Key Outcomes

  • Within 2 years, client transferred work from second vendor and consolidated entire project with MWG
  • Content products grew from 45 to 90+ in 3 years
  • 2X growth in printing solutions
  • Reduced cost of content production by over 30%